In the next few days - the would be Presidential Poet will try to conjure up images that will underscore his campaign for reelection. His war chest of $150 million (conservatively) will be unleashed on voters in some 17 targeted states.
The ads will feature firefighters and footage from the Sept. 11, 2001, terrorist attacks. Bush is set to define the election in terms of this event that has had a profound impact on this nation in the past three years.
Clearly the Bush message is to try to focus on a broad theme. Security, American values (patriotism) and of course family values. The "I'm trying to do what is right for America" approach.
Broader rhetoric to detract from the specifics of economic issues, foreign policy blunders, environmental mismanagement and rights violations.
Hands on your hearts and wrap yourself in red-white-blue if you want to get aboard the G.W. Bush Express -- now departing for the November election in a state near you.